Sex + Body Positive
Normalizing sexual health & intimacy.
06/21 - 10/22
Coral is a sexual health and wellness app designed to help people in relationships improve their connection, intimacy, and overall sex lives. Understanding the critical nuances of sexual health and relationships, I created social media, website, & app content that addressed vulnerable topics in a thoughtful and respectful manner, while also providing practical tips and advice that helped users improve their relationships and deepen their connection with their partner.
Services
✻ Content Creation
✻ Community Management
✻ Content Strategy
Video Content
The key to building an audience across social platforms is remaining informed by social strategy, but keeping the content agile.
Being mindful of best practices across TikTok and Instagram, I conceptualized and created video content that both spoke to Coral’s larger content strategy and also hopped on relevant trends.
Social Media Graphics
Prioritize easy-to-digest, shareable graphics that further Coral’s mission, drive to app downloads, & establish brand relevancy.
Kept up with relevant trends on social media in order to create relevant ties to Coral’s offerings and benefits.
Grew account from 18K to 32K followers during her time as content lead.
Community Management
The community forum within the Coral app connected users with each other and encouraged open, honest dialogue about sex and sexuality, helped users feel comfortable in their skin, and acted as a continual reminder that sexual health is an integral part of our overall wellbeing.
I also led in projects to build community including virtual events, conversations, and campaigns uplifting marginalized voices.
Created and managed the “Coral Confessions” — a feature within the community forum + on our social platforms— allowed anonymous or non-anonymous confessions as a way to feel heard, get advice, and further engage our users.